Love this marketing concept. Take a photo of yourself in
Betabrand's clothes and they post it on their website. How easy is that and yet I found out about their website from a friend who posted his picture and that posted the link to his photo on the website on his Facebook page. Successful, free advertising that works. wow.
Just purchased a pair of Cordarounds for my hubby (a bit too short though so we need to exchange). Those eggplant Japants look pretty cool!
You need to go to the website to see the picture that is designed into the reflectors on these bike to work pants
Very funny!
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